Y.Chroma Journal

Join us on our journey of midlife male re-invention. The places we go, the brand we build, the clothes we wear and the craftsmanship that drives us.

The Classic Cool of Palm Springs


The Classic Cool of Palm Springs

By Max Israel · June 30, 2023

Last week I took some time off to hang with my folks in Palm Springs and captured this while walking the golf course at his La Quinta home. 

Y.Chroma has a crazy number of customers in Palm Springs, and visiting reminds me of why. This place has such a classic cool, especially with our generation. When we roll into the desert, we're looking for food, vintage deco shopping and art to indulge in a stylish desert escapade.

My day will usually start with an early, quiet exit from dad's casita for a hike in the hills. Watching the sunrise in the desert is a priceless treat, and makes that early morning workout all the more palatable.

Whether I'm solo or with Joci, I start the day at French Miso Café, a charming spot that seamlessly blends French and Japanese influences. The culinary fusion is a delightful experience, and its shady niche in between sun dappled buildings has a great, back-yard feel.

Post-brunch, I venture into the Uptown Design District hunting for mid-century modern finds. Christopher Anthony Ltd. and A La MOD beckon with curated collections that set my AMEX card humming.

For a deeper dive into Palm Springs' iconic architecture, explore the Palm Springs Art Museum Architecture and Design Center. Housed in a restored mid-century modern bank, the center showcases the evolution of desert modernism, paying homage to the architects who shaped the city's distinct aesthetic.

As the sun sets, a cocktail at the Amigo Room in the Ace Hotel adds a touch of desert glamour to the day. 

I gotta tell ya, I can see why my folks have called Palm Springs home for over 20 years now – and why so many of my customers encourage me to open a Y.Chroma popup store here!