Y.Chroma Journal

Join us on our journey of midlife male re-invention. The places we go, the brand we build, the clothes we wear and the craftsmanship that drives us.

Journal | NEWS
New Products: Shorts, Feather-weight Luxe Pants, and The Coolest Jogger Ever
News

NEW PRODUCTS

New Products: Shorts, Feather-weight Luxe Pants, and The Coolest Jogger Ever

Max Israel · Jan 19, 2024

Byline / date

ex: By Max Israel (text) and Alex Bogaard (photos) · Dec 05, 2023

 

Text

I've been carefully keeping the next wave of the core Y.Chroma product library under wraps for months. But as we gear up for the official photo shoot during the second week of August I thought I'd start leaking some insider photos to you guys!

 

Watch for photos over the coming weeks in the newsletter and on Instagram as I work my way through photo shoots, media meet-ups and some vacation in Tulum, Mexico City, New York City and the Hamptons.

 

For now, to give you a sense of the painstaking details we sweat in the construction of each garment, here are a series of little photos and videos showing several of the insides of the new pieces. There's no substitute for the best workmanship.

 

-M

 

PS. Check out the photo at top of page! Gui caught of me in the new Becker Short (an evolution of our fan-favorite Becker Pant) in Tangerine Tango along with our new very luxurious Full Cream Linen Shirt in Military Olive. Both available in several colors by late August.

 

 

Image captions / Notes / Etc

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