{"title":"Madeira French Linen And Varial Shirt-Cut Jacket","description":"","products":[{"product_id":"varial-shirt-cut-jacket","title":"Varial Shirt-Cut Jacket","description":" \u003ch2\u003eTHE NEW YOU DOESN'T WEAR A BLUE BLAZER\u003c\/h2\u003e\n            \u003cp\u003eI arrived late.  So late that even the most die-hard smokers had managed to take their last drags and enter the conference room well before me.  This was Paris, so that’s très tard.\u003c\/p\u003e\n            \u003cp\u003eI scuttled past reception and navigated the stairs.  The speaker was already 10 slides into his PowerPoint, and the light from my opening the door pierced the darkness like an emergency flare.  “Désolé”, I muttered sheepishly.  It was standing room only at the tech event to which I had been summoned, the honor being the vestige of a previous life as a tech founder.  I thanked my lucky stars and got busy plastering myself against the back wall.\n\u003c\/p\u003e\n            \u003cp\u003eI dutifully paid attention for the first few minutes, but soon my mind wandered.  And that’s when it hit me.  Out of the 150 people in the room who were men, evenly representing France, Germany, the Netherlands, the UK and the US, nearly every one had on a navy blazer, or a variation of the same sport coat.  \n\u003c\/p\u003e\n            \u003cp\u003eIt was like they had been issued uniforms someplace that morning.  Those who weren’t wearing the navy blazer look, mostly West Coast Americans, were even more poorly situated.  They had on the old Northface + jeans look. Had this combo become a security requirement when boarding a flight from SFO or SEA?\n\u003c\/p\u003e\n            \u003cp\u003e \u003c\/p\u003e\n            \u003cp\u003eI began noticing this pattern everywhere I went.  And that made me sad.  I’m in my early 50’s, so nobody has to tell me how hard making the midlife wardrobe transition is.  I also know that the temptation to dress to fit in by wearing exactly the same thing as your colleagues can be overpowering. \n\u003c\/p\u003e\n            \u003cp\u003e \u003c\/p\u003e\n            \u003cp\u003eI designed the Varial Shirt-cut Jacket as an answer to this conundrum.  They’re more than the overshirts we wore as kids, although they do have that same, cool lines to them.  They’re skate-cut, have lightly structured European tailoring, and I make them from my favourite French jacquard fabrics.\u003c\/p\u003e\n            \u003cp\u003e \u003c\/p\u003e\n            \u003cp\u003eWhen everyone else has the blue blazer, you’ll hit all the classic “success notes” that a blazer used to signal, all the while cutting a fresher and more stylish silhouette.\n\u003c\/p\u003e","brand":"Y.Chroma Apparel","offers":[{"title":"Burnt Orange Edit \/ SM (Short)","offer_id":42503046365374,"sku":"SCJK-VARI-MIXX-SM\/SH-ORNG","price":899.0,"currency_code":"USD","in_stock":false},{"title":"Burnt Orange Edit \/ MD (Short)","offer_id":42507642536126,"sku":"SCJK-VARI-MIXX-MD\/SH-ORNG","price":899.0,"currency_code":"USD","in_stock":true},{"title":"Burnt Orange Edit \/ LG (Short)","offer_id":42503046398142,"sku":"SCJK-VARI-MIXX-LG\/SH-ORNG","price":899.0,"currency_code":"USD","in_stock":false},{"title":"Burnt Orange Edit \/ 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SO, WE TOOK ACTION.\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cem\u003eSublime French linen, tailored inner framework and a fashionable (non-Costco shirt) collar brings the big-time new heat to this old staple of a shirt. \u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eYou will fall hard for the \u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMadeira Long Sleeve Polo \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e— in \u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003esublime French Linen\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e milled exclusively for Y.Chroma. It comes in seven colorways, and it’s the result of more than a year of work, testing, and refinement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis is not the polo you grab off the table at Costco. It is strong up top and sleek — and sexy — everywhere else. It’s a year-round, functional daily driver that also radiates European cool.\u003c\/p\u003e\n\u003cp\u003eIf you're still reading this, here are the four big things we changed to pull off this fashion magic trick:\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. The Collar\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMall collars are just a band of ribbed fabric, so they can look frumpy and tired right away. I will never frame your face with something frumpy and tired.\u003c\/p\u003e\n\u003cp\u003eOur Madeira French Linen Long Sleeve Polo starts with a proper collar stand, like a dress shirt, so it never sags. Then the collar itself is precision-sewn, interlined, and bonded with a paper-thin canvas so it has the right weight and structure.\u003c\/p\u003e\n\u003cp\u003eYou’ll notice it’s slightly larger than a traditional polo collar. I promise you can pull this off. And the hidden suit-style anchor buttons keep things positioned all day long.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. The Cuffs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eI like to roll the sleeves up, and that should look good. That’s why we built structured cuffs, carefully interlined with two button positions. When you fold the sleeves, they stay crisp and \"blocky\" all day instead of collapsing into that blown-out sausage roll most long-sleeve polos end up with.\u003c\/p\u003e\n\u003cp\u003eWe even lined the inside seams so that when the sleeves are rolled, you never expose unfinished seams. That is, perhaps, overkill. But, if it's worth doing, it's worth overdoing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. The Bottom Edge\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLook at the bottom edge and the way it works with the side seams. Most polos are cut straight across because that’s feasible to mass produce. Our bottom edge curves take more time than most entire polos take to make, but the payoff for you is obvious.\u003c\/p\u003e\n\u003cp\u003eIt has a gorgeous drape, and lands properly. I want it to hit about halfway down your zipper in the front, slightly longer in the back, with a gentle curve up toward pocket level on the sides. That curve does a lot of work. It creates a cleaner silhouette and visually lengthens the leg line.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. The Fabric\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhy did we choose Fench linen? \u003c\/p\u003e\n\u003cp\u003eLinen is made from the flax plant, and the best flax in the world for a supple linen comes from one place: Normandy. There are just some things that those Frenchies do better than anyone else in the world, and this is one of those things. It’s not a close call.\u003c\/p\u003e\n\u003cp\u003eThis fabric has a natural elasticity and an effortless drape. It allows colors to carry a subtle sheen that makes the fabric come alive in the light.\u003c\/p\u003e\n\u003cp\u003eBut great linen alone isn’t enough. You need structure behind it.\u003c\/p\u003e\n\u003cp\u003eSo we built the shirt with as much attention to the construction as we always do. Cognac Silk™ lines the armholes, the back panel is double-bonded, and key areas are reinforced so the shirt has structure where it needs it. This gives the top of the shirt the frame it needs so that the bottom drapes beautifully.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eLads, this long-sleeve polo is a wardrobe game changer. Built for spring and summer, I think it will become one of your favorites.\u003c\/p\u003e\n\u003cp\u003eEnjoy.\u003c\/p\u003e","brand":"Y.Chroma Apparel","offers":[{"title":"Berlin Black \/ SM","offer_id":46487094460606,"sku":"SHRT-MADE-BBLC-SM\/NO-FRLN-LSLV","price":349.0,"currency_code":"USD","in_stock":false},{"title":"Berlin Black \/ MD","offer_id":46487094493374,"sku":"SHRT-MADE-BBLC-MD\/NO-FRLN-LSLV","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Berlin Black \/ LG","offer_id":46487094526142,"sku":"SHRT-MADE-BBLC-LG\/NO-FRLN-LSLV","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Berlin Black \/ XL","offer_id":46487094558910,"sku":"SHRT-MADE-BBLC-XL\/NO-FRLN-LSLV","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Berlin Black \/ 2XL","offer_id":46487094591678,"sku":"SHRT-MADE-BBLC-2X\/NO-FRLN-LSLV","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Blue \/ 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