{"title":"French Linen Pieces","description":"","products":[{"product_id":"madeira-french-linen-long-sleeve-polo","title":"Madeira French Linen Long Sleeve Polo","description":"\u003ch2\u003eI WANTED TO SEX UP THIS OLD BATTLE AXE OF A SHIRT FORMAT. SO, WE TOOK ACTION.\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cem\u003eSublime French linen, tailored inner framework and a fashionable (non-Costco shirt) collar brings the big-time new heat to this old staple of a shirt. \u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eYou will fall hard for the \u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMadeira Long Sleeve Polo \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e— in \u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003esublime French Linen\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e milled exclusively for Y.Chroma. It comes in seven colorways, and it’s the result of more than a year of work, testing, and refinement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis is not the polo you grab off the table at Costco. It is strong up top and sleek — and sexy — everywhere else. It’s a year-round, functional daily driver that also radiates European cool.\u003c\/p\u003e\n\u003cp\u003eIf you're still reading this, here are the four big things we changed to pull off this fashion magic trick:\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. The Collar\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMall collars are just a band of ribbed fabric, so they can look frumpy and tired right away. I will never frame your face with something frumpy and tired.\u003c\/p\u003e\n\u003cp\u003eOur Madeira French Linen Long Sleeve Polo starts with a proper collar stand, like a dress shirt, so it never sags. Then the collar itself is precision-sewn, interlined, and bonded with a paper-thin canvas so it has the right weight and structure.\u003c\/p\u003e\n\u003cp\u003eYou’ll notice it’s slightly larger than a traditional polo collar. I promise you can pull this off. And the hidden suit-style anchor buttons keep things positioned all day long.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. The Cuffs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eI like to roll the sleeves up, and that should look good. That’s why we built structured cuffs, carefully interlined with two button positions. When you fold the sleeves, they stay crisp and \"blocky\" all day instead of collapsing into that blown-out sausage roll most long-sleeve polos end up with.\u003c\/p\u003e\n\u003cp\u003eWe even lined the inside seams so that when the sleeves are rolled, you never expose unfinished seams. That is, perhaps, overkill. But, if it's worth doing, it's worth overdoing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. The Bottom Edge\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLook at the bottom edge and the way it works with the side seams. Most polos are cut straight across because that’s feasible to mass produce. Our bottom edge curves take more time than most entire polos take to make, but the payoff for you is obvious.\u003c\/p\u003e\n\u003cp\u003eIt has a gorgeous drape, and lands properly. I want it to hit about halfway down your zipper in the front, slightly longer in the back, with a gentle curve up toward pocket level on the sides. That curve does a lot of work. It creates a cleaner silhouette and visually lengthens the leg line.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. The Fabric\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhy did we choose Fench linen? \u003c\/p\u003e\n\u003cp\u003eLinen is made from the flax plant, and the best flax in the world for a supple linen comes from one place: Normandy. There are just some things that those Frenchies do better than anyone else in the world, and this is one of those things. It’s not a close call.\u003c\/p\u003e\n\u003cp\u003eThis fabric has a natural elasticity and an effortless drape. It allows colors to carry a subtle sheen that makes the fabric come alive in the light.\u003c\/p\u003e\n\u003cp\u003eBut great linen alone isn’t enough. You need structure behind it.\u003c\/p\u003e\n\u003cp\u003eSo we built the shirt with as much attention to the construction as we always do. Cognac Silk™ lines the armholes, the back panel is double-bonded, and key areas are reinforced so the shirt has structure where it needs it. This gives the top of the shirt the frame it needs so that the bottom drapes beautifully.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eLads, this long-sleeve polo is a wardrobe game changer. Built for spring and summer, I think it will become one of your favorites.\u003c\/p\u003e\n\u003cp\u003eEnjoy.\u003c\/p\u003e","brand":"Y.Chroma Apparel","offers":[{"title":"Berlin Black \/ SM","offer_id":46487094460606,"sku":"SHRT-MADE-BBLC-SM\/NO-FRLN-LSLV","price":349.0,"currency_code":"USD","in_stock":false},{"title":"Berlin Black \/ MD","offer_id":46487094493374,"sku":"SHRT-MADE-BBLC-MD\/NO-FRLN-LSLV","price":349.0,"currency_code":"USD","in_stock":false},{"title":"Berlin Black \/ LG","offer_id":46487094526142,"sku":"SHRT-MADE-BBLC-LG\/NO-FRLN-LSLV","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Berlin Black \/ XL","offer_id":46487094558910,"sku":"SHRT-MADE-BBLC-XL\/NO-FRLN-LSLV","price":349.0,"currency_code":"USD","in_stock":false},{"title":"Berlin Black \/ 2XL","offer_id":46487094591678,"sku":"SHRT-MADE-BBLC-2X\/NO-FRLN-LSLV","price":349.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Blue \/ 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MAKE. I CHANGED MY MIND.\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eI’ll just grab that old polo,” said David Beckham, never. For years that was my position. Then we went and made the best one I’ve ever seen. French linen from Normandy. A subtly fashion-forward collar that holds all day. A mid-bicep sleeve with a button placket that does something no other polo does. A curved hem that makes you look Continental, not schlubby.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis is that shirt.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFor years I’ve been on record. On the website, to customers, out loud at New York Fashion Week: polos after 40 are just lazy, I said. I loved to quip: “I’ll just grab that old polo,” said David Beckham, never.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAnd then a small voice in the back of my head: What if the problem isn’t the polo? What if nobody’s ever made one properly?\u003cbr\u003eI went outside to find Nicky. It had been a good 20 minutes since he’d had a cigarette, so I was sure to find him there. Nicky Pachev is our principal designer - a genius at garment shape. He patiently watched me talk smack about polos for ages, knowing full well that the subsequent conversation was going to happen. It took a year. Here’s what we built.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e1. THE FABRIC\u003c\/strong\u003e\u003cbr\u003eFrench linen from Normandy - the only place on earth where the soil, the Atlantic air, and frankly whatever else the French have going on up there produces the best raw material for light linen on the planet. Not a close call. From Normandy it travels to Porto, just up the road from Y.Chroma HQ in Lisbon, where we mill and dye it. It doesn’t just cover you. It gives you something. The fabric’s job is to enhance your shape - and it does.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. THE CONSTRUCTION\u003c\/strong\u003e\u003cbr\u003eThe collar on your average mall polo is a band of ribbed fabric - easy to manufacture, frumpy right out of the gate. Ours is subtly fashion-forward. Precision sewn, interlined, bonded with paper-thin canvas. A hidden, suit jacket-style buttonhole. No surface buttons. It stands all day.\u003cbr\u003eThe sleeve hits at mid-bicep. The button placket at the cuff adds quiet visual weight to the bicep area in the down position - low-key, never gimmicky. Fold it up and button it into place when you’ve been hitting the gym. You’ll know why in about three seconds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3. THE HEM\u003c\/strong\u003e\u003cbr\u003eNinety-nine percent of mall polos cut straight across the front. That’s not a fashion choice - that’s a production choice. Sewing a proper curve without puckering is murderously difficult. So they don’t bother. We bother. Ours lands halfway down your zipper in front, a little longer in the back, with a gentle curve up at the sides to pocket level. Continental, not schlubby. Longer leg. We also rotate the side seam slightly forward - an old Savile Row trick that trims the midsection. The lads who know, know.\u003cbr\u003e\u003cbr\u003eNever put this or any other garment you care about in that dryer, boys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Y.Chroma Apparel","offers":[{"title":"Midnight Blue \/ SM","offer_id":46648379605182,"sku":"SHRT-MADE-MDBL-SM\/NO-FRLN-SSLV","price":325.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Blue \/ MD","offer_id":46648379637950,"sku":"SHRT-MADE-MDBL-MD\/NO-FRLN-SSLV","price":325.0,"currency_code":"USD","in_stock":false},{"title":"Midnight Blue \/ LG","offer_id":46648379670718,"sku":"SHRT-MADE-MDBL-LG\/NO-FRLN-SSLV","price":325.0,"currency_code":"USD","in_stock":false},{"title":"Midnight Blue \/ XL","offer_id":46648379703486,"sku":"SHRT-MADE-MDBL-XL\/NO-FRLN-SSLV","price":325.0,"currency_code":"USD","in_stock":false},{"title":"Midnight Blue \/ 2XL","offer_id":46648379736254,"sku":"SHRT-MADE-MDBL-2X\/NO-FRLN-SSLV","price":325.0,"currency_code":"USD","in_stock":false},{"title":"British Green \/ 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